Social Media & Paid Social Specialist

ASBIS is seeking a Social Media & Paid Social Specialist to oversee social media activities and manage paid advertising campaigns for various consumer technology and gaming brands. Daily tasks will include content scheduling on Meta platforms and TikTok, launching and optimizing paid campaigns using Meta Ads Manager and TikTok Ads Manager, and managing audience targeting, budgets, and campaign performance. The role also involves conducting A/B testing, monitoring key performance metrics, and preparing performance reports. Candidates should have hands-on experience with the specified advertising tools and a background in managing social media activities, particularly for consumer brands, retail, or e-commerce. Familiarity with audience targeting, retargeting, conversion tracking, GA4, Meta Pixel, and UTM tracking is also required. The job is suitable for individuals who thrive in a collaborative environment, as it involves working closely with marketing, content, and design teams. The employment type and working arrangement have not been specified in the advert.