Data Analyst

East West Bank is looking for a Senior Marketing Data Analyst to enhance its data-driven marketing initiatives. The role involves daily analysis of customer, marketing, campaign, product, and channel data to uncover trends and generate actionable insights that support customer acquisition and retention. The analyst will also be responsible for developing and maintaining marketing dashboards, reports, and key performance indicators to evaluate the effectiveness of various marketing campaigns across multiple channels, including digital and social media. Candidates should possess strong analytical and technical skills, along with a solid understanding of business principles, enabling them to communicate insights effectively to stakeholders at different levels. While the advert does not specify the required experience or qualifications, it emphasizes the importance of a combination of analytical capabilities and business acumen. The working arrangement is not detailed, leaving it unclear whether the position is office-based, hybrid, or remote. This role is well-suited for individuals who thrive in a data-centric environment and are eager to contribute to strategic marketing efforts.