Werkstudent (m/w/d) MarTech, Data & Analytics

This part-time student position at Es Group in Berlin focuses on making marketing performance visible through data. Day-to-day tasks involve building and maintaining dashboards, ensuring marketing data remains traceable, and supporting initial AI-driven automation efforts. You will act as an analytical point of contact for channel performance, helping the team derive concrete optimizations from the data. The role also includes monitoring visibility in selected AI answers and searches, documenting queries and results to guide content strategies. The job specifically names Google Analytics 4, Google Search Console, Google Ads, and LinkedIn as key tools. You are expected to work with clear data rules, maintain consistent UTM tagging systems, and document definitions and changes thoroughly. The advert does not specify required qualifications, prior experience levels, or language requirements. It also does not detail the specific working arrangement regarding office, hybrid, or remote options. This position suits individuals interested in how channel data translates into reliable business decisions. You will collaborate with marketing, sales, IT, and data protection teams under guidance. The role involves preparing monthly metrics, checking data for plausibility, and creating short guides for recurring reports.