Marketing Specialist (MID LVL)

This full-time position at Gulf Armenia in Yerevan involves providing operational support to the marketing team. The role focuses on executing various advertising and promotional initiatives under the supervision of the Head of PR & Marketing. Day-to-day tasks include managing above-the-line activities such as outdoor, radio, and print placements, as well as below-the-line efforts like brand activations and events. The specialist will also handle digital marketing channels, specifically Meta and Google Ads, while collaborating with designers and social media managers. Additional duties involve preparing point-of-sale materials, monitoring competitor trends, and compiling performance data into regular reports for management. The job requires familiarity with specific digital metrics, including reach, engagement, click-through rates, and conversions, to ensure campaigns meet brand standards. The advert does not specify any particular educational qualifications, years of experience, or language requirements for this mid-level role. It also does not detail the working arrangement, such as whether the position is office-based, hybrid, or remote. This opportunity suits candidates who are ready to support a diverse range of marketing activities, from traditional media to digital platforms, within a structured corporate environment.