Head of Product Marketing

Lead product marketing for SaaS and hardware products in a remote start-up/scale-up, translating deep customer insights into compelling value propositions and GTM strategies that align product, sales, and marketing teams around a unified product vision. Job Duties and Responsibilities Drive product-led growth and revenue targets Launch compelling GTM strategies for new products Increase customer adoption and retention rates Align cross-functional teams on product vision Deliver data-driven customer insights to stakeholders Required Qualifications 10+ years in product marketing or related roles Experience marketing both SaaS and hardware products Proven track record in start-up or scale-up environments Deep understanding of customer-centric marketing AI-savvy with experience leveraging AI tools SaaS product marketing Hardware product marketing GTM strategy development Customer research & insights AI tools & platforms CRM & marketing automation Data analytics & reporting Product launch management Customer empathy Cross-functional collaboration