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Jobs for Humanity is seeking a Performance Marketing & Growth Manager to enhance marketing efforts for their services and training programs. The role involves developing campaigns, generating qualified leads, and utilizing data-driven performance management to boost conversion rates. Candidates should have experience in marketing for services or training, with a demonstrated ability to drive lead generation and enrollment growth. A solid understanding of B2B marketing funnels is essential, along with proficiency in managing multi-channel campaigns. Familiarity with marketing automation tools, CRM systems like Salesforce, and analytics platforms such as Google Analytics is also required. A bachelor's degree in marketing or a related field is necessary for applicants. This remote, full-time position is ideal for individuals who possess strategic thinking skills, customer-centric messaging abilities, and project management experience. The role suits those who can collaborate effectively with sales teams and trainers while making analytical decisions to optimize marketing efforts.
Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management. Key Performance Indicators: • Increase qualified leads for services • Grow training program enrollments • Improve conversion rate from leads • Strengthen brand positioning and awareness • Optimize campaigns using performance insights Qualifications: • Experience in marketing for services and/or training • Proven track record of lead generation and enrollment growth • Strong understanding of B2B marketing funnels • Ability to manage campaigns across channels • Bachelor’s degree in marketing or related field Required Qualifications Experience in marketing for services and/or training Proven track record of lead generation and enrollment growth Strong understanding of B2B marketing funnels Ability to manage campaigns across channels Bachelor’s degree in marketing or related field Marketing automation tools CRM systems (e.g., Salesforce) Email marketing and segmentation Google Analytics and reporting Content marketing and SEO basics Strategic thinking Customer-centric messaging Collaboration with sales and trainers Project management Analytical decision-making
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