Social Media Manager (m/w/d) mit Fokus UGC & Creator

This remote position involves leading a user-generated content team across Germany and the United States. Daily responsibilities include managing weekly schedules, monitoring output quality, and coaching individual creators to improve their video performance. You will develop hooks, scripts, and formats while building a library of proven content. The role requires testing new ideas across multiple creators and making decisions based on views, retention, and conversion data. Additionally, you must personally film new formats before delegating them to the team and handle the recruitment and onboarding of US-based creators. The job demands proven success with short-form video content, either through personal work or managed accounts. Candidates need experience in creator management, UGC agencies, or brand social teams. You should be comfortable appearing on camera and capable of producing effective videos. Strong data analysis skills are essential for quickly diagnosing why specific videos underperform. The role also requires the ability to lead and motivate people by providing clear, direct feedback. Fluency in German and very good English are mandatory due to the US time zones. The position starts with 20 to 30 hours per week, with a planned increase to full-time after three months. This role suits individuals who work quickly, use AI tools naturally, and think independently.