Senior Demand Generation Marketing Manager

Netlify is seeking a Senior Demand Generation Marketing Manager to lead their paid acquisition efforts in a fully remote capacity. This role involves developing and managing the entire paid acquisition strategy, which includes channels such as paid search, social media, retargeting, and sponsorships. The successful candidate will be responsible for designing tests to identify effective channels and audiences that contribute to growth beyond the existing organic funnel. Additionally, the manager will oversee agency relationships, ensuring accountability and performance against targets, while also determining which functions to bring in-house as the team evolves. Budget planning, pacing, and ROI reporting for all paid initiatives will be key responsibilities, along with collaborating with Marketing Operations to ensure accurate tracking and attribution. The role requires strong analytical skills and experience in performance marketing, as well as the ability to define target audiences aligned with Netlify's ideal customer profile. This position is ideal for someone with a strategic mindset who thrives in a builder role, ready to enhance Netlify's marketing capabilities.