Marketing Analyst, Attribution - ShareGate

Workleap, a Montreal-based tech company, is seeking a Marketing Analyst for its ShareGate product line, which focuses on Microsoft 365 migration and governance. This remote position involves analyzing marketing attribution data to determine which strategies drive revenue and how to optimize budget allocation. The analyst will collaborate closely with the marketing operations lead and the Director of Marketing to create actionable insights from campaign performance and funnel data. Key responsibilities include managing the marketing attribution architecture using HubSpot and HockeyStack, diagnosing marketing performance, and developing reporting tools to enhance decision-making. The role also involves integrating AI into the analysis process to improve efficiency. While the advert does not specify required qualifications or experience, it suggests that the ideal candidate should be someone who enjoys tackling complex problems and is eager to contribute to the company's growth. The position is suited for individuals who thrive in a data-driven environment and are passionate about making a significant impact on marketing strategies.