Growth & Performance Marketing Manager (m/w/d) - Beauty & Skincare | remote 15-20h/Woche

The role involves managing performance‑focused advertising on social platforms, creating and testing hook concepts, finalising scripts with the founding team, and scaling successful creatives. It also includes coordinating a small marketing team—copywriters, video editors and eventually additional specialists—to establish efficient workflows and predictable output. Additionally, the manager will design and refine the sales funnel, overseeing landing pages, product pages and checkout processes in close collaboration with creative production. The position requires identifying new growth levers such as alternative channels, messaging angles, market expansions or product bundles, and presenting actionable implementation plans. Required capabilities include hands‑on experience with Meta ads and direct‑response creative cycles, solid analytical skills for KPI evaluation, and the ability to make data‑driven decisions. Candidates need at least three years of performance or growth marketing in direct‑to‑consumer e‑commerce, demonstrable success scaling brands, experience leading small creative teams, and proficiency with AI‑enhanced creative workflows; a background in beauty or skincare is a plus. The job is remote within the DACH time zone, with a part‑time commitment of fifteen to twenty hours per week and the possibility of expanding the workload. It is ideal for a senior marketer who blends strategic planning with hands‑on execution and enjoys direct collaboration with a founder team in a rapidly expanding skincare brand.