Lead Digital Marketing Manager

This full-time position involves overseeing Amwell’s digital marketing web presence across four distinct properties: SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline. The role focuses on managing performance, conversion rates, and compliance standards for these sites while adapting to changing search behaviors that increasingly rely on AI-generated answers. As a director of work rather than a hands-on executor, the manager defines strategies and sequences tasks for engineering and design teams, who retain ownership of development capacity and visual execution. The position is responsible for the platform’s overall quality and discoverability, while specific page content and messaging remain under the control of the respective business pillars. The job description does not list specific technical skills, tools, required qualifications, or language requirements. The working arrangement is fully remote, with headquarters located in the United States. This role suits a professional who prefers directing strategic initiatives and holding teams accountable for output quality rather than personally performing all technical or creative tasks. It is ideal for someone interested in healthcare technology and digital care platforms who can navigate the intersection of marketing performance and regulatory compliance. The company emphasizes a mission to improve healthcare access through technology, seeking a leader who values driving real change in the industry.