Performance Marketing & Marketing Operations Manager (United States)

Appen is seeking a Performance Marketing & Marketing Operations Manager to enhance paid media performance and oversee marketing systems in a remote capacity. This role involves executing campaigns, optimizing budgets, and managing HubSpot operations to target AI research labs and enterprise AI teams. Daily responsibilities include managing paid campaigns across platforms like LinkedIn Ads and Google Ads, as well as account-based marketing initiatives. The position requires expertise in budget management, audience targeting, and performance metrics, with a focus on improving lead generation and conversion processes. Candidates should have 3 to 5 years of experience in B2B performance marketing and marketing operations, preferably within a technology or SaaS context. Proficiency in HubSpot administration, including marketing automation and lead scoring, is essential. The role is suited for individuals who enjoy data-driven decision-making and process improvement. This position is fully remote, allowing for flexibility in work arrangements.