Head of CRM & Lifecycle Marketing

Bondora is seeking a Head of CRM & Lifecycle Marketing to lead their customer engagement and retention strategies. In this role, you will be responsible for developing and executing initiatives that enhance customer activity and long-term value. You will collaborate with various teams, including Product, Data, Engineering, and Risk, to create personalized customer journeys and optimize performance through experimentation and AI. The position requires a strong focus on metrics such as Active Customers and Active Balance per Customer, with an emphasis on lifecycle and reactivation initiatives. Candidates should possess relevant experience in CRM and lifecycle marketing, demonstrating a strategic mindset and hands-on leadership capabilities. The role is fully remote, allowing for flexibility in work arrangements. Fluency in English is essential, as effective communication will be key in this high-impact position. This opportunity is ideal for individuals who thrive in a fast-paced environment and are passionate about driving growth in a rapidly evolving financial technology landscape.