Asia E-commerce Operations Lead (Marketplaces)

• Own and manage Cricut’s marketplace operations across Asia, including Shopee, Lazada, Amazon, and Rakuten • Drive revenue growth through optimization of product listings, pricing, promotions, and assortment • Execute and optimize marketplace campaigns (e.g., 9.9, 11.11, flash sales, bundles, vouchers) • Manage and scale marketplace advertising, including campaign setup, keyword strategy, bid optimization, and ROAS improvement • Optimize PDPs (titles, keywords, images, and content) to improve search visibility and conversion rates • Build best practices and playbooks to standardize execution across markets • Partner with in-market teams to localize content, keywords, and campaigns for non-English markets • Analyze performance across platforms and implement improvements to drive traffic, conversion, and revenue • Ensure strong platform hygiene, including stock accuracy, listing quality, and issue resolution • Collaborate with cross-functional stakeholders including marketing, content, product, and regional teams • Manage a high volume of activity and prioritize effectively to deliver results on time • Communicate performance, insights, best practices and actions clearly to stakeholders Undergraduate degree required • Minimum of 5–8 years of hands-on experience in e-commerce or marketplace operations • Proven experience managing platforms such as Shopee, Lazada, and Amazon • Strong understanding of marketplace tools, algorithms, and performance levers • Demonstrated ability to drive revenue growth through execution and optimization • Strong analytical and problem-solving skills • Experience working across multiple Asian markets is a plus • Ability to collaborate with and influence cross-functional teams • Ability to manage multiple priorities in a fast-paced environment • Cultural fit: Energetic, self-starter. Gets stuff done without being a jerk. Is a player, not a victim. Acts like an owner. This is a wonderful opportunity for a hands-on operator to take ownership of a high-impact role. With Cricut’s exciting growth in Asia, the opportunities to scale and grow the e-commerce business are significant. All your information will be kept confidential according to EEO guidelines.