Marketing Manager

The Marketing Manager is responsible to deliver hands-on marketing support for the market marketing operations and provides supervision to field marketing teams within the market. * Work with regional Director of Marketing to develop and execute local marketing plans to capitalize on business opportunities to target new and existing customer segments, contribute to the achievement of business plan objectives to drive revenue, increase market share and achieve optimal brand awareness * Manage marketing budget and evaluate and analyze the performance of marketing campaigns * Understand competitive landscape and target accounts for business development * Responsible for all lead generation activities including campaigns, events, roundtables and symposiums * Create internal and external communications and sales collateral materials including, sell sheets, brochures, case studies, etc. in alignment with company sales methodology and corporate branding guidelines * Work hand in hand with digital marketing manager to ensure company website information is up-to-date and supports corporate business priorities * Analyze and interpret data in CRM to identify prospect pain points and drive content decisions in collaboration with Content Marketing and Digital Marketing team members * Analyze website KPIs including RFP submission volume and work with Content Marketing and Digital Marketing managers to plan and implement website enhancements * Elevate awareness of company products and services through frequent distribution of company news and information to external audiences through press releases and direct outreach campaigns * Manage company's social media platforms, including creation of social media campaigns, content development and responding to customer inquiries and issues * Utilize CRM in alignment with company standards * Capture insights and provide reporting and summaries from all round tables and symposiums * Evaluate and analyze the performance of marketing campaigns * Analyze and interpret data in CRM to identify prospects' pain points and drive content decisions in collaboration with Content Marketing and Digital Marketing team members * Recruiting, hiring, training, development and retention of marketing and sales support staff 3 years Marketing Experience 2-3 years experience leading direct reports Lead Generation Experience CRM Experience Experience utilizing marketing automation tools Basic computer programs; Photoshop, Microsoft Office, InDesign, etc. Work with the market president, regional marketing and sales support teams to ensure an environment of open and continual communication surrounding marketing and lead generation activities. Work closely with the sales function to establish successful support and partner programs Travel for in-person meetings with customers and partners to develop key relationships Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions