Manager, Lifecycle Marketing

Freshworks is looking for a Lifecycle Marketing Manager to lead our newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. In this role, you will own the lifecycle and nurture strategy for our Employee Experience (EX) product family — Freshservice, ESM, D42, Firehydrant, and Freddy AI — with a focus on our 501+ employee Enterprise segment. You'll define the journey framework that connects paid and ABM touches, lead the build-out of a multi-touch attribution model, and manage a small team of specialists executing nurture programs across the full customer funnel. You bring deep experience building lifecycle programs in B2B/Enterprise SaaS and are comfortable operating in a matrixed org alongside ABM, Digital Marketing, Content Strategy, Product, and Sales. What you’ll do at Freshworks: Own the lifecycle/nurture strategy and journey framework across the EX product family (Freshservice, ESM, D42, Firehydrant, Freddy), aligned to Freshworks’ 501+ Enterprise ICP and ABM tiering model Assign clear ownership across the team’s active lifecycle program portfolio and hold the team accountable to each program’s KPIs Lead the multi-touch attribution build-out for Lifecycle (first/middle/last-touch model) in partnership with Tooling/Analytics Manage and develop a Lifecycle Marketing team, setting priorities across EX-wide and upmarket/whitespace nurture motions Own the strategy to nurture leads through to pipeline, in partnership with ABM, Digital Marketing, Content Strategy, and Sales Stand up and maintain budget and target tracking for the Lifecycle pod, matching the rigor already in place for ABM and Virtual Events & Webinars Represent Lifecycle Marketing in cross-functional planning for expansion/cross-sell initiatives (e.g., D42/ITAM, AI Attach, CX-to-ITSM, CX Renewal/Upsell) as those motions come online 8–10+ years of B2B marketing experience, with significant time in lifecycle/nurture marketing at a global SaaS company Experience building or scaling lifecycle programs against an Enterprise ICP, ideally with exposure to ABM-tiered account models Hands-on experience with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce), including scoring models, triggers, and data synchronization Working knowledge of multi-touch attribution models and marketing analytics People management experience, or strong readiness to take on a first direct-report team Excellent cross-functional collaboration skills — this role sits at the intersection of ABM, Digital, Content, Product, and Sales Familiarity with email deliverability, segmentation, and personalization best practices We're committed to building a workplace that reflects the diverse world we serve. At Freshworks, you'll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions. If this sounds like a journey you want to be part of, we'd love to meet you. Let's build something refreshing together. Please note this is a hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from our Downtown Boston, MA office. The annual base salary range for this position is $135,000 - $165,000 USD. This role is also eligible for a target bonus. Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.