Digital Marketing Lead

ImagineLive is seeking a Digital Marketing Lead to drive their digital marketing initiatives and achieve measurable business outcomes. The ideal candidate will have over six years of experience in digital marketing, with a strong grasp of B2B marketing principles and customer journeys. Daily responsibilities will include managing and mentoring team members while utilizing various digital marketing channels, including performance marketing, SEO, and content distribution. Proficiency in analytics and marketing technologies is essential, along with experience in using AI tools and automation platforms to enhance marketing workflows. The role requires excellent analytical and problem-solving abilities, as well as strong research skills to stay updated on market trends and customer behavior. Effective communication and collaboration skills are crucial for success in this position. The role is well-suited for proactive individuals who can balance strategic thinking with hands-on execution. While not mandatory, experience in fast-growing B2B sectors such as iGaming, technology, or fintech is considered a plus. The job location is in Yerevan, but the employment type is not specified.