Head of Marketing & Growth (m/w/d)

The position entails overall responsibility for the company's marketing function, including the creation and execution of a comprehensive growth strategy that aligns with the executive team's vision. On a daily basis the leader will design and oversee launch plans, campaign schedules, and live‑event initiatives while coordinating internal staff and external agencies to ensure seamless delivery. The role requires strong analytical capabilities to monitor performance metrics across performance marketing, CRM, email, social media and content channels and to translate insights into concrete optimisation actions. Budget planning and financial stewardship of the marketing spend are also part of the remit, together with the development of efficient processes and structures that support a high‑performing marketing system. Candidates should bring several years of senior‑level experience in leading marketing teams and managing cross‑functional projects within a fast‑growing environment. The advert does not specify formal education, but expects proven ability to lead people, make strategic decisions and assume full responsibility for results. The job is offered as a full‑time remote position with a requirement for a high degree of travel readiness. It is aimed at a decisive, visionary leader who views marketing as the heart of a business and is eager to shape one of the most dynamic brands in the German‑language coaching and transformation market.