Content Marketing Manager (SEO) (m/f/x) in Köln

Konfetti, a booking platform for local workshops operating in Germany, Austria, and online, is seeking a Content Marketing Manager to drive its organic and AI-driven visibility. The role involves developing comprehensive strategies for search engine optimization and generative engine optimization to ensure the brand appears in AI-generated answers from tools like ChatGPT and Perplexity. Day-to-day tasks include conducting keyword research, optimizing entity structures, and managing structured data in close collaboration with the engineering team. You will also work with product development to integrate content requirements into feature roadmaps and perform regular audits using tools such as Ahrefs, Sistrix, and Screaming Frog. The position requires monitoring key performance indicators, including AI visibility metrics, and establishing efficient guidelines for content creation. Candidates need at least two years of experience in online marketing, content, or SEO, along with a passion for data-driven approaches and hands-on content production. The company emphasizes an office-first culture, indicating that this is an on-site role rather than a remote or hybrid position. This opportunity suits individuals who want to take responsibility for business success within a growing startup environment and contribute actively to the company’s further development. The team is described as world-class, and the role offers the chance to work on a product that has expanded to include over 12,000 experiences since its founding in 2021.