Head of Integrated Campaigns and ABM

This full-time position in London involves leading account-based marketing strategies for Kraken’s key global energy clients. The role requires designing and executing tailored programs that range from individual executive engagements to broader pipeline nurturing. You will coordinate closely with content, product marketing, events, digital, and operations teams to ensure unified outreach. Responsibilities include defining audience segments across various buying committee roles and creating nurture journeys based on account stage, region, and engagement levels. The job focuses on managing long sales cycles where strategic relationships are built over months or years. The provided text does not specify required skills, tools, experience levels, qualifications, or language requirements. It also does not detail the working arrangement regarding office presence, hybrid options, or shifts. The role suits candidates who can act as a connective force within the marketing department to drive coordinated campaigns. Kraken aims to transform the energy sector by optimizing renewable generation and improving grid intelligence. The company seeks to improve lives on a massive scale within the next decade. This opportunity is for those interested in using technology to create a significant positive impact on the environment.