Director of Self Serve

Paddle is seeking a Director of Self Serve to lead and expand its self-serve revenue stream, which is a significant part of the company's income. This role involves taking full commercial responsibility for the self-serve business line, focusing on unit economics rather than just funnel metrics. The successful candidate will develop and implement a strategic plan that aligns with various departments, including Finance, Product, Engineering, Demand Generation, Partnerships, and RevOps. Daily tasks will include managing the entire self-serve process from customer acquisition to revenue retention, as well as enhancing onboarding and activation strategies. The position requires strong commercial acumen and the ability to collaborate effectively across teams. The role is designed for someone who prefers a hands-on approach to building and managing operations rather than overseeing through multiple layers of management. This opportunity is fully remote, allowing for flexibility in work arrangements. Candidates should possess relevant experience in a similar role, demonstrating a track record of driving growth and strategic initiatives.