Senior CRM Manager

Social Discovery Group is seeking a Senior CRM Manager to join their remote team. In this role, you will be responsible for generating hypotheses based on analytical data and customer journey maps, as well as creating business specifications that outline potential impacts. You will launch experiments across various CRM channels, including email and SMS, and analyze the results to enhance customer retention and reduce churn. The position requires proficiency in CRM/CDP systems, HTML, Google Sheets or Excel, and familiarity with project management tools like Jira and Confluence. A solid understanding of key CRM metrics such as open rate, conversion rate, and retention rate is essential. The ideal candidate should possess a high level of knowledge and experience in CRM practices. This role is well-suited for individuals who thrive in a collaborative environment and can proactively engage with stakeholders, product managers, and development teams. Social Discovery Group operates with a diverse, international team, emphasizing a flexible work-from-anywhere culture.