Director of Lifecycle Marketing

Upstart is seeking a Director of Lifecycle Marketing to lead strategies that enhance customer engagement and growth across its product offerings. This role involves developing and executing data-driven lifecycle strategies that facilitate customer discovery, adoption, and deeper relationships with Upstart through personalized experiences across various channels. The ideal candidate should possess strong skills in strategy development and performance analysis, with a focus on leveraging data to drive marketing initiatives. While the specific qualifications or years of experience required are not mentioned, a background in lifecycle marketing or a related field would likely be beneficial. The position is fully remote, allowing for flexibility in work arrangements, although Upstart emphasizes the importance of in-person connections through team events and planning sessions. This role is well-suited for individuals who are passionate about solving meaningful challenges and are eager to innovate within a mission-driven environment. If you thrive in a digital-first setting and are motivated by impactful work, Upstart encourages you to apply.