Lifecycle Marketing Lead - Growth

WHOOP is seeking a Lifecycle Marketing Lead – Growth to manage lifecycle strategies for Apparel & Accessories, the Refer a Friend program, and the promotional calendar. This position involves analyzing performance and member data to uncover opportunities and develop actionable insights. The role requires a strong analytical mindset, with a focus on experimentation to enhance member engagement and drive business results. Responsibilities include overseeing product discovery, cross-selling, and repeat purchases, as well as leading the lifecycle promotional calendar to ensure a balance between growth objectives and member experience. The candidate will also need to create coordinated marketing experiences across various channels, such as email, SMS, and in-app communications. Collaboration with teams in Growth, Marketing, Creative, Analytics, and Commercial is essential. The ideal applicant is a data-driven marketer who excels in both strategic planning and execution. This full-time position is based in Boston, MA, and is suited for individuals who thrive in a dynamic, member-focused environment.