CRM Manager (m/w/d)

This contractor position involves managing customer communication across all markets for a fast-growing food company. The role focuses on executing CRM campaigns and continuously improving retention and loyalty strategies. Day-to-day tasks include planning, creating, and scheduling email marketing campaigns using the Emarsys platform. You will develop persuasive copy for newsletters, email flows, and food-related campaigns. The job requires analyzing campaign performance through key metrics like open, click, and conversion rates to derive optimization measures. You will also conduct and evaluate A/B tests to refine copy, subject lines, and customer journeys. Utilizing AI tools to optimize existing processes is part of the responsibilities. Collaboration with graphic design, content, and web shop teams is essential. Additionally, you will write SEO-optimized texts for landing pages while considering relevant keywords. The role requires one to three years of professional experience in online marketing, with a specific focus on email marketing. Basic knowledge of SEO is expected. Strong copywriting skills and an understanding of target-appropriate communication are necessary, ideally with experience in food, nutrition, or consumer goods. The advert does not specify language requirements, working arrangements, or specific qualifications beyond the stated experience. This position suits individuals who want to join a dynamic team revolutionizing the food industry.