LOCALS LAB LLC

BRAND DESCRIPTION

Founded in 2020 by Damir Lihanov. Designer apparel and accessories . Intended at solving social disses of over consumption. Versatile clothes for men and women, multifunctional and minimalistic style with iconic details, inspired by utility aesthetic and also timeless design with using only fine fabrics.

IDEOLOGY

Through clothes we see social issues: logomania, shopaholism, over consumption, fast fashion.Our society has been fed by endless offers which caused an overconsumption issue. The mission of localsTM is to heal and inspire the End of More trend. By timeless design, accessible silhouettes, fine fabrics, approachable style and as a result multifunctional wardrobe. Using public appearance to speak out new sustainable messages.