Technical Sales Specialist - Midlands & Wales

Manage the full sales cycle, from prospecting and lead generation through quotation, negotiation and successful order closure Drive sales growth across the Midlands & Wales territory and achieve agreed sales targets in key market segments Identify, qualify and convert new business opportunities while building a sustainable sales pipeline Develop strategic account plans for key customers and target accounts to achieve long-term business growth Understand customer applications and provide tailored analytical solutions through technical consultations, presentations, demonstrations and workshops Support customers in defining testing methodologies and analytical requirements while developing compelling business cases for our technologies Build trusted relationships with decision-makers, researchers, laboratory managers and procurement teams, ensuring a high level of customer satisfaction and long-term partnership Monitoring market trends, identify emerging opportunities and represent our business unit at industry events in close collaboration with application, service and marketing teams Bachelor's degree in Materials Science, Chemistry, Physics, Chemical Engineering or a related scientific discipline Proven experience in technical sales, applications support or scientific instrumentation, ideally within capital equipment Strong understanding of laboratory environments and analytical techniques Knowledge of industries such as polymers, pharmaceuticals, batteries, energy storage, aerospace, automotive, chemicals or academia is beneficial Strong commercial awareness and demonstrated business development capability Excellent communication, presentation and negotiation skills Full UK driving licence and willingness to travel extensively across the territory throughout the UK and Ireland