Performance Creative Strategist (paid ads)

ABOUT NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system. We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter. THE ROLE As a creative strategist, you will lead the creative operation from A->Z for your assigned clients. You will be responsible for strategizing, concepting, and executing on paid ad concepts, leveraging our in-house content team and external network of creators. As a creative strategist, you are responsible for connecting the data to the creative. You have an eye for what creative is good, but also are analytical and use data to inform your strategy and execution. RESPONSIBILITIES - Serve as the main point of contact on content for assigned clients - Lead UGC ad scripting, paid media content strategy, and execution with creators - Partner with editors to bring ads to life - Manage multiple clients and projects simultaneously with precision - Analyze performance data to continuously improve content performance and scale - Stay ahead of UGC + paid ads trends to keep clients on the cutting edge REQUIREMENTS - MUST have hands-on experience with paid ads (Meta, TikTok, or similar) - Strong communication and organizational skills - A sharp eye for what makes a winning paid ad creative - Ability to manage creative production workflows - (Preferred) Creator or acting experience BENEFITS - This is a full-time in-office position (NYC). Strategists are expected to be in office 3-4 days/week. - Competitive compensation (70-110k/yr base) - Competitive bonus (top strategists earn 30%+ bonuses) - Company-paid health, dental, and vision insurance - 300/mo commuter benefit - Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)