CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

JobHire.AI is seeking a CRM/CVM/Lifecycle/Retention Marketing Lead to enhance customer value management for its US B2C subscription service. This remote, full-time position focuses on improving conversion rates from registration to purchase, optimizing first-purchase activation, and increasing retention through tailored communication strategies across email, SMS, and web push. The ideal candidate will have experience transforming basic CRM systems into effective CVM functions that generate additional revenue. Key responsibilities include developing targeted renewal sequences based on subscription tiers, creating interventions for potential cancellations, and establishing a reactivation engine for previously canceled subscribers. Familiarity with analytics tools and a strong understanding of subscription economics are essential for this role. The position is suited for individuals who have successfully implemented similar strategies in past roles and are ready to drive measurable results in a subscription-based environment. JobHire.AI operates from Bulgaria and is dedicated to automating job searches for professionals in the US market.