Performance Marketing & Marketing Operations Manager (Canada)

Appen is seeking a Performance Marketing & Marketing Operations Manager to enhance paid media performance and oversee marketing systems in a remote capacity. This role involves executing campaigns, optimizing budgets, and managing HubSpot operations to target AI research labs and enterprise AI teams. Daily tasks include managing paid campaigns across platforms like LinkedIn Ads and Google Ads, building targeted audiences, and monitoring key performance metrics such as cost per lead and pipeline contribution. The position requires 3 to 5 years of experience in B2B performance marketing and marketing operations, preferably within a technology or SaaS context. Candidates should possess strong skills in HubSpot administration, including marketing automation and lead management. The role is suited for individuals who enjoy translating marketing strategies into measurable outcomes and improving processes through data-driven decisions. This position is fully remote, allowing for flexibility in work arrangements.