Growth Marketing Lead

Arlo is seeking a Growth Marketing Lead to establish and enhance their growth strategies. In this role, you will be responsible for developing and testing messaging that appeals to various target audiences, including customers, advisors, and partners. You will also design, execute, and refine marketing campaigns across both digital and offline channels, specifically utilizing platforms like Meta and LinkedIn Ads. The position requires a blend of creative storytelling and analytical skills, along with a hands-on approach to experimentation. Candidates should have experience in growth marketing and a strong understanding of campaign optimization. The role involves close collaboration with the CEO, as well as teams in design, product, and sales, making it ideal for someone who thrives in a fast-paced environment. This full-time position is based in New York City and is suited for individuals who are eager to contribute to a growing company focused on transforming health insurance for small businesses.