Senior Marketing Manager B2B (all genders)

This position involves leading the strategic development of a content-driven acquisition engine for a major German B2B network in the home and real estate sector. The role requires designing high-value assets such as webinars, industry guides, and whitepapers to generate qualified leads and build trust with potential trade partners. You will analyze the diverse needs of various professional groups, from traditional craftsmen to data-focused brokers, to create tailored content that resonates with their specific challenges. Additionally, the job entails identifying industry experts and influencers to establish co-creation formats that enhance brand authority. You are responsible for translating content concepts into structured briefings for email and performance marketing teams to ensure seamless campaign execution. Continuous monitoring of conversion metrics and cost-per-lead data is also part of the daily responsibilities to optimize performance. The advert does not specify particular software tools, required qualifications, or minimum years of experience for this role. No language requirements are mentioned in the provided text. The working arrangement, including whether the role is office-based, hybrid, or remote, is not stated. The position is open to candidates of all genders and is based in Berlin.