Product Marketing Specialist

Dexatel is seeking a Product Marketing Specialist to join their team in Yerevan. The role involves developing and executing marketing campaigns aimed at generating leads and sales for software products. Candidates should have over three years of experience in B2B product marketing, growth marketing, or commercial marketing. A solid understanding of SEO, inbound lead generation, and website conversion is essential, along with the ability to communicate effectively with customers and support sales discussions. The position requires strong writing and analytical skills, and fluency in English is mandatory. Familiarity with CRM, e-commerce, or marketing automation platforms is advantageous, as is experience in marketing applications on marketplaces. The success of the role will be measured by the generation of qualified leads, conversion rates from website visits, and revenue growth from integrations. This opportunity is ideal for individuals who are excited about driving marketing initiatives and engaging with customers. Interested candidates should submit their CV to the provided email address, specifying the job title in the subject line.