Lifecycle Marketing Lead (Remote US)

Directive is hiring a remote Lifecycle Marketing Lead to help build a new lifecycle marketing practice for B2B clients. The role focuses on turning existing demand into pipeline, revenue, repeat business, expansion, and stronger customer value, while also shaping the team’s approach, services, tools, and measurement. It is a hands-on player-coach position that combines strategy, client delivery, platform planning, and execution, with room to help hire and mentor as the practice grows. The company is looking for someone who thrives in fast-moving, high-performance environments, likes solving difficult problems, and wants to help develop a new offering from the ground up.