E-Mail Marketing & Retention Manager - E-Commerce (m/w/d) · Remote

This remote position involves independently developing retention strategies for various direct-to-consumer e-commerce brands. The role requires setting up email flows, campaigns, and automations within the Klaviyo platform. You will analyze customer purchasing behavior using cohort data to refine segmentation and campaign performance. Additionally, the job entails evaluating and implementing other retention channels such as WhatsApp, SMS, and loyalty programs. You are expected to build internal structures and processes for the retention department while strategically using AI tools to improve output quality and efficiency. The position also includes advising clients on email performance and retention measures. The advert specifies a minimum of two years of experience in D2C e-commerce, specifically within email marketing or CRM, with Klaviyo knowledge being ideal. Candidates should demonstrate a strong affinity for numbers and the ability to analyze data to optimize campaigns. The text cuts off while describing the requirement for professional email writing skills, so no further details on this specific competency are provided. No specific language requirements are mentioned in the available text. The working arrangement is fully remote, allowing you to work from any location. This role suits individuals who feel underchallenged by managing a single account and seek broader exposure to diverse e-commerce projects. It is designed for professionals who want to take on responsibility, shape their area of expertise, and develop their strengths within a collaborative team of over twenty specialists.