Senior Social Media Manager (m/w/d)

This position involves developing the organic social media strategy for FlixTrain, a challenger brand in German long-distance rail travel. The role requires transforming existing channels into a distinct brand presence by defining clear goals, target audiences, and communication pillars aligned with the broader brand strategy. You will determine which platforms to prioritize and identify new areas for presence, balancing high-impact cultural moments with continuous community engagement. The job entails translating the brand natively for each platform rather than simply adapting campaign materials. As an in-house lead, you will manage production through external agencies, creators, and the internal creative team while establishing the necessary structures and processes. The position is part of the brand team and is designed as an autonomous build role where you have significant freedom in shaping the approach. The advert emphasizes a mindset that stays close to current trends without blindly following them, prioritizing substantive content that fits the brand over high volume. It does not specify particular software tools, required qualifications, or minimum years of experience. No language requirements are mentioned in the text. The working arrangement, such as office or remote options, is not detailed. This role suits a candidate who can act as a strategic decision-maker and creative driver for a digital-first audience.