Senior Performance Marketing Specialist

GOAT Group is looking for a Senior Performance Marketing Specialist to manage their paid social and video acquisition strategies. This remote position involves daily tasks such as campaign building, budget management, audience setup, and optimization based on incrementality KPIs across platforms like Meta, TikTok, and YouTube. The role requires proficiency in AI tools for strategic research and operational automation, as much of the workflow is being streamlined through internal AI processes. Candidates should be comfortable developing a creative testing roadmap, writing briefs, and interpreting performance results. Collaboration with the AVP of Growth is essential for enhancing AI workflows and producing performance marketing reports. The ideal applicant will have experience in performance marketing and a strong understanding of creative direction based on data insights. This role is suited for individuals who thrive in a data-driven environment and are eager to leverage innovative tools to drive growth.