Head of SEO Betting.net

Create, plan and execute marketing content campaigns. Generate content in various formats related to sales promotion, brand awareness, customer acquisition, and user satisfaction Research and identify topics and keywords related to the B2B2C financial and wealth management industry Planning and developing website content, style, and layout in collaboration with other teams Reporting and monitoring SEO and content marketing performance metrics to derive decisions at any time Quarterly/annual development of content roadmaps in close coordination with all departments under own responsibility, from conception to launch Ensure brand codes and content guidelines are adhered to at all times, across channels and by all stakeholders Maintaining and updating the company's own CMS - content management software Ensuring compliance with laws (e.g. copyright and data protection) Developing and implementing effective social media strategies in line with the brand's core messages and values Successfully completed bachelor's or master's degree in digital marketing or in a comparable field or a comparable qualification 3+ years of professional experience in content marketing as well as SEO or in the field of marketing, ideally in the (B2B2C) fintech sector Good understanding of keyword analysis & relevant SEO strategies. Good writing skills to present complex content in an understandable way Attention to detail and a high level of accuracy Experience with various social media platforms with a particular focus on business platforms Strong analytical skills as well as expertise in using online data from Google Analytics and similar tools Creative mindset, proactive approach to work and organizational skills Experience collaborating with other teams and coordinating teams, especially with sales, customer service, and product development Knowledge of Perch and/or HubSpot is a plus The chance to contribute immediately and directly to the successful development of a growing FinTech startup Steep learning curve, responsibility from the start and a strong team spirit that transcends locations and departments Flexible work style, modern work tools, and a spacious, centrally located office on two levels Delicious coffee drinks thanks to a portafilter machine, soft drinks, fresh fruit, a cereal bar and snacks An attractive benefits package and individual benefits