Paid Media & Performance Marketing Manager (B2B) - 4 Day Week + Remote
RemoteFull-time
About the role
Laminarprojects is seeking a Demand Generation Manager to develop and manage a comprehensive demand generation strategy. This role involves overseeing the entire customer journey, from initial awareness to booked meetings, and includes responsibilities such as managing paid campaigns, events, webinars, and trade media. The ideal candidate should have prior experience in building a demand generation engine and be comfortable with metrics, as success will be measured by the number of qualified demos scheduled for the sales team. The position requires a proactive approach to filling the sales funnel, as the company currently lacks an inbound marketing system. This is a fully remote, full-time role with a four-day workweek, making it suitable for individuals looking for flexibility in their work-life balance. Candidates should possess strong skills in marketing strategy and execution, as well as a solid understanding of conversion processes. This opportunity is ideal for someone eager to make a significant impact in a company focused on digitizing the construction industry.
The advert
If you're the kind of marketer who'd rather be in Google Ads than in a meeting about Google Ads, read on.
We have a full production team: content, design, web, video, product marketing. We have a sales team that wants more meetings and an SDR team that follows up fast. We have budget, and it's going up. What we don't have is the person who runs paid. Someone who builds the campaigns, reads the search terms, sets the bids, fixes the tracking, and turns the spend into booked demos.
That's this role. It's hands-on by design. There's no agency and no paid media team behind you, because we'd rather give the budget to the person doing the work. You own the number, 30 booked demos a month, and you own how you get there. About three quarters of your week is advertising. The rest is trade media, syndication and other digital lead gen.
We're looking for someone who's done this before, more than once, and has the numbers to show it.
Read on!
(this will be a long write up but we like to give you all the details before you spend your time applying)
_________________________________________________________________________________________
We are Shape.Construction!
We are digitising the largest and most fundamental industry in the world, the industry that literally builds the foundations of the civilisation we all depend on to spare us from a brutal hunter-gatherer life: CONSTRUCTION
It is one of the least digitised industries in the world but also the largest – 1 in 9 people globally work in the construction industry and it constitutes 11% of global GDP.
Improving construction strengthens the very foundation of human civilisation. (Watch our short film about it).
We got our start as a high-end construction project management consultancy. As a consultancy, we are focused on genuinely upgrading the way construction projects are delivered. We then take the deep understanding of the projects we work on to develop construction management software products that anyone can use to deliver their projects better.
We are building a full suite of products one module at a time – kind of like office 365 but for construction management - Check out Shape, our construction management tech
The core of all this is our true secret sauce; people. We only recruit the very best both in capability and personality. We are deeply focused on designing a new type of organisation that is optimised for the flourishing of the people in the team first and foremost. People that join us develop fast as a whole person in ways they never imagined.
This approach has allowed us to grow from just 2 people in 2017 to over 220 today (including consultancy) and we are still very much at the beginning! Joining us isn't just some "job", it is a transformative educational experience. We challenge you to be your best self in all aspects of life.
4 core values for a good life
We believe a life of human flourishing is all about meaningful relationships with others and challenging yourself to create a positive impact. So our values reflect the 4 levels of relationships that each of us has:
Grow yourself – Your relationship with yourself
Care about people – Your relationship with others around you
Execute to greatness – Your relationship with your team
Build civilisation – Your relationship with humanity and the world
This goes much deeper but for the sake of brevity, we will keep the summary version!
We enshrined our values in our vision
We exist so that everyone in our team can thrive in a high-impact community that:
How to apply
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- Apply on the original advert: the button below opens it.
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