Senior CRM Manager

M-Kopa is seeking a Senior CRM Manager to join their Product Growth team in a fully remote position. In this role, you will take charge of two core growth pods, starting with Repeat Phones and transitioning to Digital Lending within your first year. Your daily responsibilities will include managing reactivation and upgrade campaigns using CleverTap, collaborating closely with the Growth Lead to identify opportunities for improvement. The position requires a strong understanding of customer conversion strategies and the ability to make impactful decisions rather than merely following a checklist. While the advert does not specify exact qualifications or years of experience, it emphasizes the need for expertise in CRM and growth strategies. The role is designed for individuals who thrive on ownership and accountability, making it suitable for those looking to advance quickly in their careers. M-Kopa's mission focuses on creating financial inclusion for underserved populations in Africa, and the successful candidate will contribute to this goal by enhancing customer value and engagement.