Demand Generation Lead (all genders) B2B SaaS für KMU

mika is looking for someone to take full ownership of demand generation for its B2B SaaS business in Germany. Day to day, the role covers the whole path from first contact to customer, including campaign planning, paid acquisition, lead generation, nurture work, and finding where the conversion flow is losing people. The person in this role is expected to manage a large monthly media budget, decide which campaigns and topics to prioritise, and improve the system across steps such as newsletter signups, guide downloads, webinar registrations, and replies. The advert mentions paid channels, bid strategy, landing pages, and nurture sequences as part of the work, but does not name any formal qualification or specific years of experience. It says the internal working language is English. The company is based in Berlin, and no other working arrangement is stated. The role suits someone who wants broad ownership, can work across both performance marketing and lifecycle steps, and is comfortable building in a fast-growing environment with more scope than resources.