Senior Marketing Specialist (w/m/d)

Opentas is seeking a Senior Marketing Specialist to join their Hamburg-based team on a full-time basis. The primary focus of this position involves planning and executing integrated B2B marketing strategies to enhance market presence and drive international business growth. Day-to-day responsibilities include managing demand generation programs across both digital and offline channels, with a specific emphasis on Account-Based Marketing to generate qualified leads and support revenue targets. The role requires independent oversight of campaign lifecycles, from defining target audiences and timelines to implementation and post-campaign analysis. You will collaborate closely with Product Management, Sales, and other internal teams to align marketing initiatives with the company’s go-to-market strategy and product portfolio. Additionally, you will work with a colleague to produce various content assets, such as website materials, newsletters, case studies, and sales enablement resources. The position demands very strong written and spoken proficiency in both German and English, along with legal residency in Germany. While the advert does not specify particular software tools or formal educational qualifications, it highlights the need for experience in developing complex software marketing communications. Occasional travel is expected for attending trade fairs, conferences, and internal meetings. This opportunity suits a professional capable of independently managing complex marketing projects while maintaining consistent brand messaging across multiple stakeholders.