Manager, Lifecycle Marketing (R13983)

Oportun is seeking a Lifecycle Marketing Manager to enhance customer engagement through data-driven strategies. This remote position involves defining and executing marketing programs across various channels, including email, SMS, and in-app notifications, aimed at driving customer activation, retention, and product adoption. The role requires a strong focus on both strategy and execution, prioritizing initiatives, ensuring reliable campaign operations, and improving performance through testing and personalization. Candidates should possess skills in marketing technology and be adept at working collaboratively with cross-functional teams, including Product, Engineering, and Compliance. The position also involves advancing Oportun's customer lifecycle management technology by exploring new channels, improving data flows, and implementing automation. While the advert does not specify a required level of experience or qualifications, it is ideal for individuals with a passion for lifecycle marketing and a technical background. The role is fully remote, allowing for flexibility in work arrangements.