Senior Digital Marketing Manager

Pavago is hiring a Senior Digital Marketing Manager to lead B2B growth and demand generation for a client. The role involves planning and running full-funnel marketing activity across paid, organic, and outbound channels, with a focus on generating qualified leads, improving conversion rates, and supporting revenue growth. Day to day, the work includes building scalable campaigns, working with sales and leadership, and using testing, data, and automation to improve the marketing funnel from awareness through acquisition. The advert names LinkedIn Ads, Google Ads, Meta Ads, SEO, keyword research, content planning, A/B testing, landing pages, and marketing systems as part of the work. It also refers to performance measures such as pipeline, CAC, CPL, ROAS, MQLs, SQLs, and conversion rates. The advert does not specify a degree, certification, or years of experience. No language requirement is stated. This is a full-time remote role based in Pakistan, with working hours aligned to U.S. business hours in EST. It appears suited to someone who is comfortable tying marketing activity directly to pipeline and revenue rather than only campaign delivery.