Senior Marketing Data Analyst

This full-time position in Paris involves managing the company’s marketing attribution models and defining touchpoints to ensure accurate measurement of campaign performance. The role requires designing and executing incrementality tests, such as geo tests and conversion lift studies, directly within Google Ads and Meta Ads platforms. You will serve as the primary point of contact for stakeholders seeking explanations for fluctuations in marketing data. Additionally, you are expected to proactively build and drive the roadmap for incrementality testing rather than simply responding to ad-hoc requests. The position operates under the guidance of the Lead Data Analyst. The provided text does not specify required qualifications, years of experience, or particular technical skills beyond the named advertising platforms. No language requirements are mentioned in the description. The working arrangement is not detailed, so it is unclear if the role is office-based, hybrid, or remote. The company emphasizes a culture that values experimentation with AI tools and hires based on skills and potential. This role suits individuals who can turn marketing spend into evidence-backed decisions and who are comfortable pushing AI beyond obvious applications while knowing when to question its outputs.