Senior Business Development Representative

Scale Army Careers is hiring a Senior Business Development Representative for a fully remote contractor role open to candidates in LATAM, Africa, and Eastern Europe. The position focuses on generating outbound pipeline for U.S.-based clients, including researching target accounts, shaping outreach, running multi-channel campaigns, qualifying prospects, and setting up meetings. It suits an experienced BDR who can handle both planning and day-to-day execution, and who is comfortable working U.S. business hours in the client’s time zone. The role is best for someone who enjoys improving outbound results through research, testing, and data.

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a premium, technology-enabled creative and marketing organization helping brands scale their creative and marketing initiatives through a flexible, managed service model. They are seeking a Senior Business Development Representative to own outbound pipeline generation, from identifying the right accounts and developing messaging to executing campaigns, qualifying prospects, and booking qualified meetings. This is a hands-on individual contributor role for an experienced BDR who can combine outbound strategy with execution and continuously improve performance through research, experimentation, and data. ROLE OVERVIEW The Senior Business Development Representative will own the outbound business development process from strategy through execution. The role will focus on identifying and engaging mid-market and enterprise brands, researching target accounts and decision-makers, developing relevant messaging, executing multi-channel campaigns, qualifying opportunities, and generating qualified meetings and pipeline. The ideal candidate understands how to build and optimize an outbound motion, rather than simply execute predefined sequences. LOCATION Fully Remote (Work from Home) | 9:00 AM – 5:00 PM EST KEY RESPONSIBILITIES OUTBOUND STRATEGY & PIPELINE OWNERSHIP - Own outbound pipeline generation from strategy through execution. - Define and refine ICPs, target segments, and prospecting criteria. - Research target accounts, decision-makers, and relevant business opportunities. - Build and maintain a consistent pipeline of self-sourced opportunities. MULTI-CHANNEL CAMPAIGN DEVELOPMENT - Build and execute outbound campaigns across email, LinkedIn, calling, and other relevant channels. - Develop personalized messaging for specific accounts and decision-makers. - Create and manage prospecting sequences and follow-up cadences. - Test and optimize messaging, targeting, sequences, and channels based on performance. PROSPECTING, QUALIFICATION & OPPORTUNITY GENERATION - Conduct hands-on outbound prospecting into mid-market and enterprise accounts. - Engage and build relationships with relevant business and marketing decision-makers. - Qualify prospects based on fit, business needs, and commercial potential. - Book qualified meetings and demos for the Account Executive team. - Maintain consistent follow-up throughout the qualification process. AI, AUTOMATION & OUTBOUND SYSTEMS - Use AI and automation to improve account research, personalization, messaging, and prospecting efficiency. - Build and optimize outbound workflows and sequences. - Explore new tools and approaches that can improve outbound performance. ANALYTICS & PERFORMANCE OPTIMIZATION - Track outbound KPIs, including response rates, conversion rates, meetings booked, and pipeline generated. - Analyze campaign performance and identify opportunities for improvement. - Use data to optimize targeting, messaging, sequences, and channels. - Maintain accurate CRM and pipeline information. COLLABORATION & PROCESS DEVELOPMENT - Collaborate with Sales and Marketing on targeting, positioning, and campaign initiatives. - Share prospect and market insights to improve outbound strategy. - Document successful processes, messaging, and best practices. - Contribute to building a repeatable and scalable outbound business development process. QUALIFICATIONS EXPERIENCE - 5+ years of overall experience in business development, sales, or related commercial roles, including at least 3 years of direct, hands-on SDR/BDR experience. - Proven success generating self-sourced outbound pipeline and qualified meetings. - Strong experience with multi-channel outbound prospecting and campaign execution. - Experience with ICP development, account research, prospect segmentation, and personalized messaging. - Experience testing and optimizing outbound strategies based on performance. - Experience engaging mid-market and/or enterprise accounts and senior decision-makers. SKILLS - Strong understanding of outbound sales development strategy and execution. - Strong account research, prospecting, qualification, and messaging skills. - Understanding of KPIs, quotas, conversion metrics, and pipeline performance. - Experience with CRM and prospecting platforms such as HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar tools. - Comfortable using AI tools for research, personalization, messaging, and workflow optimization. - Excellent written and verbal English communication skills. - Strong analytical, organizational, and CRM management skills. - Highly independent, proactive, and accountable for results. WHAT SUCCESS LOOKS LIKE - Qualified meetings and self-sourced pipeline are consistently generated. - The right accounts and decision-makers are identified and prioritized. - Messaging, targeting, and channels continuously improve based on performance. - CRM and pipeline information remains accurate and organized. - Outbound efforts contribute measurable qualified opportunities and revenue pipeline. - The Senior BDR takes ownership of outbound performance from strategy through execution. OPPORTUNITY This is an opportunity to take meaningful ownership of outbound business development within a growing creative and marketing organization. As the Senior Business Development Representative, you'll have the autonomy to identify target accounts, develop messaging, test new approaches, execute campaigns, and directly influence pipeline growth while helping build a stronger and more repeatable outbound process. APPLICATION PROCESS: TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED: - Fill in the application form - Record a video showcasing your skill sets