Marketing Analyst, New Business and M&A

Toptal is seeking a Marketing Analyst to enhance its marketing data infrastructure, focusing on new business initiatives and acquisitions. The role involves tracking the performance of paid advertising and translating this data into key metrics like lifetime value (LTV) and return on ad spend (ROAS) to guide budget allocation and channel strategies. Daily tasks include defining important metrics, measuring campaign effectiveness, and creating reports that influence decision-making. The analyst will also build predictive models, conduct experiments, and perform detailed analyses to connect marketing data with overall business performance. While the advert does not specify required qualifications or experience, it emphasizes the importance of understanding business processes and objectives. The position is fully remote, making it suitable for individuals who thrive in a virtual work environment. This role is ideal for those passionate about optimizing acquisition strategies for early-stage businesses and who can deliver actionable insights that drive significant business outcomes.