Marketing Data Scientist

Vonage is seeking a Marketing Data Scientist to enhance their cloud communications for businesses globally. In this role, the individual will focus on demand and revenue intelligence, developing predictive models and analytical frameworks to identify growth opportunities. Daily tasks include analyzing the impact of marketing investments on revenue, creating reporting tools for stakeholders, and identifying valuable market segments through data modeling. The position also involves developing personalization strategies to improve customer experiences and collaborating with Marketing and Sales teams to establish forecasting methods. Candidates should possess a strong understanding of the B2B revenue funnel and the ability to translate complex data into actionable insights. Familiarity with data structures in Snowflake is beneficial. This remote position is ideal for those with a solid business acumen and a passion for data-driven marketing strategies.