Growth Marketing Manager, AI & Paid Programs

Demandbase, Inc. is seeking a Growth Marketing Manager to oversee their AI and paid programs, with a focus on driving top-of-funnel activities such as paid search and social media campaigns. The role involves managing day-to-day operations with a paid media agency, ensuring accountability for pipeline outcomes rather than just impressions. The successful candidate will also be responsible for managing the Qualified AI Sales Development Representative (SDR), which includes building and launching campaigns, refining messaging, and analyzing performance data. The position requires a blend of operational and strategic skills, emphasizing automation to enhance efficiency in demand generation processes. While the advert does not specify required qualifications or years of experience, it suggests that the role is suited for individuals who are adept at managing campaigns and analyzing data to optimize performance. This is a remote position, allowing for flexibility in the working arrangement. Demandbase values a culture of growth and innovation, making this role ideal for those passionate about advancing their careers in a dynamic environment.