CRM Automation Manager

Neo Group is seeking a CRM Automation Manager to enhance automated communication strategies for a local partner in Yerevan, Armenia. In this role, you will be responsible for designing and optimizing automated communication journeys throughout the customer lifecycle, utilizing various channels such as email, SMS, and in-app notifications. Daily tasks will include developing onboarding journeys, managing reactivation campaigns, and conducting A/B tests to boost conversion rates. You will also analyze campaign performance, create dashboards, and automate reporting processes to derive insights that drive growth. Candidates should have a minimum of two years of experience in CRM or marketing automation, with a strong grasp of trigger-based lifecycle campaigns and customer segmentation. Familiarity with CRM automation platforms is essential, as is a solid understanding of event-driven logic. The position is well-suited for individuals who thrive in a dynamic environment and are passionate about leveraging data to enhance customer engagement. The specific employment arrangement is not mentioned, but the role is part of a collaborative team focused on innovative solutions.